Farfetch: anatomy of a fall

Farfetch anatomy of a fall

Farfetch was a lovely entrepreneurial adventure launched 16 years’ ago by thirty-something Jose Neves, but will probably not pass the test of time, in its current iteration. Let’s analyse what and who drove Farfetch, and how Farfetch was driven, into the ground, in less than 5 years. We all need to hear cautionary tales, and the Farfetch story definitely fits into this category. Future fashion entrepreneurs, saddle up!

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