
The main characteristic of a luxury company is the importance of its brand’s value. This is by far the most crucial asset of a luxury business. It is due to the extreme concentration of intangibles that such brand embodies.
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With few industries performing better than the Euros185 billion (GBP148 billion) luxury goods sector, a rising number of lawyers and law graduates are electing it as their business development focus. London fashion law firm Crefovi publishes proprietary research on the law of luxury goods and fashion, in Legal Week.