Hip-hop & film stars to market fashion & luxury products: is this for real?

market fashion & luxury products

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike…

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Why it makes sense to invest in the creative industries and support them

Law of luxury goods LexisNexis Formations

While many fast-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go ‟long” on creative startups and SMEs. To access this post, you must purchase Enroll into…

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