Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike…
Crefovi is delighted to partner up with Ladurée and the international association of lawyers for the creative industries (ialci) for the launch of the first seminar of the law of luxury goods series ‟How to market through celebrities & music bands – publicity rights, product placement & endorsement deals”. To access this post, you must…
There has been a drastic change to consumer contracts legislation in each of the 28 member-states of the European Union, further to the coming into force, on 13 June 2014, of new national rules transposing Directive n. 2011/83/EU on consumer rights. Let’s have a look at how these changes and new EU consumer contracts legislation…
While many fast-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go ‟long” on creative startups and SMEs. To access this post, you must purchase Enroll into…
As I have been doing since its inception, I attended the 2014 Vogue Festival last weekend, on the Southbank. While this event is attractive to the aspiring thousands who dream of ‟breaking into” the fashion and luxury arenas, I think that the content of such festival is still very superficial and biased to make the…
