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Endorsement deals, law of luxury goods and fashion, Crefovi

Hip-hop & film stars to market fashion & luxury products: is this for real?

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike such more »

New EU regulations on consumer contracts, Crefovi,

New EU consumer contracts legislation came into force on 13 June 2014. Are you ready for this tsunami?

There has been a drastic change to consumer contracts legislation in each of the 28 member-states of the European Union, further to the coming into force, on 13 June 2014, of new national rules transposing Directive n. 2011/83/EU on consumer rights. Let’s have a look at how these changes and new EU consumer contracts legislation more »

creative industries, Crefovi,

Why it makes sense to invest in the creative industries and support them

  While many fast-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go “long” on creative startups and SMEs.   1. “Good times” are coming back: invest more »

London IT law firm Crefovi

Bilan du développement des supermarchés de fonds en France | London banking law firm Crefovi

London banking law firm Crefovi publishes proprietary research on online fund supermarkets (Bilan du développement des supermarchés de fonds en France). Une nouvelle profession est récemment apparue, constituée par les promoteurs et distributors de fonds sur Internet. Au sein de cette profession, les supermarchés de fonds consistent en des plates-formes de vente de parts d’OPCVM more »