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Selective distribution in luxury, luxury goods, selective distribution, pharmaceuticals, cosmetics, cosmetology

Why selective distribution makes sense for a luxury or premium business

Through selective distribution, a brand wishing to distribute its products on British soil or on the whole territory of the European Union, has the right to set a certain number of criteria allowing it to select which dealers will have the right to resell its products. This sales technique has been, and still is, used more »

music licensing

Music licensing | IP Clinic: They’re playing our song. Sue them!

What happens when brands fail to secure the right music licences for their advertising campaigns? Read the answers in this article on music licensing, written by Tom Foster, Head of Film & TV – Licensing, Universal Music Publishing; Richard Kirstein, founder of Resilient Music and Annabelle Gauberti, founding partner at London music law firm Crefovi more »

Endorsement deals, law of luxury goods and fashion, Crefovi

Hip-hop & film stars to market fashion & luxury products: is this for real?

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike such more »

New EU regulations on consumer contracts, Crefovi,

New EU consumer contracts legislation came into force on 13 June 2014. Are you ready for this tsunami?

There has been a drastic change to consumer contracts legislation in each of the 28 member-states of the European Union, further to the coming into force, on 13 June 2014, of new national rules transposing Directive n. 2011/83/EU on consumer rights. Let’s have a look at how these changes and new EU consumer contracts legislation more »

creative industries, Crefovi,

Why it makes sense to invest in the creative industries and support them

  While many fast-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go “long” on creative startups and SMEs.   1. “Good times” are coming back: invest more »