Hip-hop & film stars to market fashion & luxury products: is this for real?

market fashion & luxury products

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike…

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Why it makes sense to invest in the creative industries and support them

Law of luxury goods LexisNexis Formations

While many fast-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go ‟long” on creative startups and SMEs. To access this post, you must purchase Enroll into…

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Crefovi off to Midem 2014! Cannes we are coming

Midem 2014

Crefovi is delighted to take part to Midem this year. Crefovi is available on the Riviera Open Zone 11 during Midem 2014. To access this post, you must purchase Enroll into Crefovi’s subscription or Enroll into Crefovi’s assistance. Enroll and get 1 day free trial before committing!

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