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top tier firms, Legal 500, Crefovi

Legal 500 recommends Crefovi in intellectual property category

London IP law firm Crefovi recommended by Legal 500 in the practice area “Intellectual property – boutique”. Awesome! Legal 500 recommends Crefovi in intellectual property category! Indeed, Legal 500 Europe, Middle East & Africa 2015 has recommended London IP law firm Crefovi in the following practice area: “France – Intellectual property – Boutiques – Other more »

Trade secrets, directive, INFO magazine,

Protection of trade secrets and craftsmanship: what is in the works?

In the legal field, craftsmanship is usually referred to as “know-how” or “trade secrets”. Unlike trademarks, copyright, designs and patents, trade secrets – which are an integral part of the creative strategy of 75% of companies in the European Union (“EU”) – do not currently benefit from strong protection granted by a harmonised and set more »

Selective distribution in luxury, luxury goods, selective distribution, pharmaceuticals, cosmetics, cosmetology

Why selective distribution makes sense for a luxury or premium business

Through selective distribution, a brand wishing to distribute its products on British soil or on the whole territory of the European Union, has the right to set a certain number of criteria allowing it to select which dealers will have the right to resell its products. This sales technique has been, and still is, used more »

music licensing

Music licensing | IP Clinic: They’re playing our song. Sue them!

What happens when brands fail to secure the right music licences for their advertising campaigns? Read the answers in this article on music licensing, written by Tom Foster, Head of Film & TV – Licensing, Universal Music Publishing; Richard Kirstein, founder of Resilient Music and Annabelle Gauberti, founding partner at London music law firm Crefovi more »

creative industries, Crefovi,

Why it makes sense to invest in the creative industries and support them

  While many fast-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go “long” on creative startups and SMEs.   1. “Good times” are coming back: invest more »