Is intellectual property in fashion & luxury a relevant topic? You bet!

A critical external risk that all managers of luxury goods and fashion companies are eager to protect themselves from is the infringement of their intellectual property rights, and in particular, brand dilution and the weakening of brand image. Lawyers are the best weapon luxury goods companies can use to enforce intellectual property in fashion and…

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Hip-hop & film stars to market fashion & luxury products: is this for real?

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike…

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