# Crefovi: CREativity FOcus VIsion > Crefovi is the best law firm to support the creative industries navigating their business law issues\. Contact us here\! Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Annabelle Gauberti](https://crefovi.com/careers/annabelle-gauberti/) - [Press review](https://crefovi.com/knowledge-library/press-review/) - [Crefovi, law firm for creative industries](https://crefovi.com/) - [Advertising \& terms of use](https://crefovi.com/terms-conditions/advertising-terms-use/) - [Knowledge library](https://crefovi.com/knowledge-library/) - [Publications](https://crefovi.com/knowledge-library/crefovi-publications/) - [Activist \& proxy contest defence](https://crefovi.com/practices/mergers-acquisitions/activist-proxy-contest-defense/) - [New technology \& data privacy blog](https://crefovi.com/knowledge-library/law-blogs/new-technology-data-privacy-blog/) - [Music \& entertainment law blog](https://crefovi.com/knowledge-library/law-blogs/music-entertainment-law-blog/) - [M\&A, private equity \& banking law blog](http://londonprivateequitylawfirmcrefovimaprivateequity) - [Law of luxury goods \& fashion blog](https://crefovi.com/knowledge-library/law-blogs/law-of-luxury-goods-fashion-blog/) - [Art law blog](https://crefovi.com/knowledge-library/law-blogs/art-law-blog/) - [Derivatives](https://crefovi.com/practices/capital-markets/derivatives/) - [Store](https://crefovi.com/store/) - [Sign up to receive Crefovi's newsletter](https://crefovi.com/knowledge-library/crefovis-newsletter/) - [Media \& entertainment](https://crefovi.com/industries/media-entertainment/) - [London](https://crefovi.com/offices/london/) - [Paris](https://crefovi.com/offices/paris/) - [Offices](https://crefovi.com/offices/) - [Careers](https://crefovi.com/careers/) - [Information technology, hardware \& software](https://crefovi.com/industries/information-technology-hardware-software/) - [Equity capital markets](https://crefovi.com/practices/capital-markets/equity-capital-markets/) - [Trade secrets litigation](https://crefovi.com/practices/intellectual-property-ip-litigation/trade-secrets-litigation/) - [Patent litigation](https://crefovi.com/practices/intellectual-property-ip-litigation/patent-litigation/) - [Initial public offerings](https://crefovi.com/practices/capital-markets/initial-public-offerings/) - [IP counseling \& risk management](https://crefovi.com/practices/intellectual-property-ip-litigation/ip-counseling-risk-management/) - [Blogs](https://crefovi.com/knowledge-library/law-blogs/) - [Mezzanine finance](https://crefovi.com/practices/capital-markets/mezzanine-finance/) - [Intellectual property antitrust](https://crefovi.com/practices/intellectual-property-ip-litigation/intellectual-property-antitrust/) - [Corporate governance](https://crefovi.com/practices/employment-law-benefits-compensation/corporate-governance/) - [Videos \& webinars](https://crefovi.com/knowledge-library/videos-webinars/) - [Trademark litigation](https://crefovi.com/practices/intellectual-property-ip-litigation/trademark-litigation/) - [Merger clearance](https://crefovi.com/practices/antitrust-competition/merger-clearance/) - 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[International tax](https://crefovi.com/practices/tax/international-tax/) - [Venture capital](https://crefovi.com/practices/private-equity-private-equity-finance/venture-capital/) - [Takeover planning \& defense](https://crefovi.com/practices/mergers-acquisitions/takeover-planning-defense/) - [Negotiated transactions](https://crefovi.com/practices/mergers-acquisitions/negotiated-transactions/) - [Hostile takeovers and unsolicited bids](https://crefovi.com/practices/mergers-acquisitions/hostile-takeovers-and-unsolicited-bids/) - [Cross\-border transactions](https://crefovi.com/practices/mergers-acquisitions/cross-border-transactions/) - [White collar defense \& investigations](https://crefovi.com/practices/litigation-dispute-resolution/white-collar-defense-investigations/) - [International arbitration](https://crefovi.com/practices/litigation-dispute-resolution/international-arbitration/) - [Debt capital markets](https://crefovi.com/practices/capital-markets/debt-capital-markets/) - [Competition\-related litigation](https://crefovi.com/practices/antitrust-competition/competition-related-litigation/) - [Cartel investigation \& litigation](https://crefovi.com/practices/antitrust-competition/cartel-investigation-investigation/) - [Life sciences technology transactions](https://crefovi.com/industries/life-sciences/life-sciences-technology-transactions/) - [Technology transactions](https://crefovi.com/practices/technology-transactions/) - [Tax](https://crefovi.com/practices/tax/) - [Restructuring, insolvency \& workouts](https://crefovi.com/practices/restructuring-insolvency-workouts/) - [Real estate](https://crefovi.com/practices/real-estate/) - [Product liability](https://crefovi.com/practices/product-liability/) - [Private equity \& private equity finance](https://crefovi.com/practices/private-equity-private-equity-finance/) - [Outsourcing](https://crefovi.com/practices/outsourcing/) - [Mergers \& acquisitions](https://crefovi.com/practices/mergers-acquisitions/) - [Litigation \& dispute resolution](https://crefovi.com/practices/litigation-dispute-resolution/) - [Intellectual property \& IP litigation](http://intellectualpropertyiplitigationlondoniplawfirmcrefovi) - [Employment law, benefits \& compensation](https://crefovi.com/practices/employment-law-benefits-compensation/) - [Capital markets](https://crefovi.com/practices/capital-markets/) - [Emerging companies](https://crefovi.com/practices/emerging-companies/) - [Banking \& finance](https://crefovi.com/practices/banking-finance/) - [Antitrust \& competition](https://crefovi.com/practices/antitrust-competition/) - [Practices](https://crefovi.com/practices/) - [Sports \& esports](https://crefovi.com/industries/sports-esports/) - [Industries](https://crefovi.com/industries/) - [Life sciences](https://crefovi.com/industries/life-sciences/) - [Internet \& digital media](https://crefovi.com/industries/internet-digital-media/) - [Hospitality, gaming \& leisure](https://crefovi.com/industries/hospitality-gaming-leisure/) - [Consumer products \& retail](https://crefovi.com/industries/consumer-products-retail/) - [Art, artefacts \& cultural assets](https://crefovi.com/industries/art-artefacts-cultural-assets/) - [Site map](https://crefovi.com/terms-conditions/site-map/) - [Global privacy standards \| Binding Corporate Rules](https://crefovi.com/terms-conditions/privacy/crefovi-global-privacy-standards/) - [Data privacy complaints procedure](https://crefovi.com/terms-conditions/privacy/data-privacy-complaints-procedure/) - [Privacy policy](https://crefovi.com/terms-conditions/privacy/privacy-policy/) - [Email scam warning](https://crefovi.com/terms-conditions/email-scam-warning/) ## Posts - [Hedy Lamarr: the most beautiful woman in the world was also a patent inventor](https://crefovi.com/articles/hedy-lamarr/): Hot on the heels of our latest article on Standard Essential Patents \(‟SEP”\), here is an example of an exceptional woman, Hedy Lamarr, who not only was a Hollywood movie star, but also the co\-inventor of a SEP called the Frequency Hopping Spread Spectrum technique \(‟FHSS”\)\. It is this same technology which allows, today, the operation of the wireless communication standard Bluetooth, of Wi\-Fi and of the GPS\. Let's dive in, shall we? - [Is intellectual property in fashion \& luxury a relevant topic? You bet\!](https://crefovi.com/media-coverage/intellectual-property-in-fashion/): A critical external risk that all managers of luxury goods and fashion companies are eager to protect themselves from is the infringement of their intellectual property rights, and in particular, brand dilution and the weakening of brand image\. Lawyers are the best weapon luxury goods companies can use to enforce intellectual property in fashion and luxury, and to fight against counterfeiting, especially now that so many counterfeited products are sold on the Internet\. - [Why it makes sense to invest in the creative industries and support them](https://crefovi.com/articles/makes-sense-invest-creative-industries/): While many fast\-growth companies in the creative industries are currently the target of heavy private equity investments and a flurry of mergers and acquisitions, it makes sense, from a tax and financial standpoint, for individuals and corporate investors to go ‟long” on creative startups and SMEs\. - [Intellectual property in fashion \& luxury: business breakfast](https://crefovi.com/articles/intellectual-property/intellectual-property-in-fashion-luxury/): Founding and managing partner of fashion law firm Crefovi, Annabelle Gauberti, presents a seminar on intellectual property in fashion \& luxury on Tuesday 18 February 2014\. - [Digital Markets Act: forcing change in the digital services' industry, to ensure more competition](https://crefovi.com/articles/digital-markets-act/): While the deadline for compliance with the Digital Markets Act is fast approaching, gatekeepers in the digital services' market are \(allegedly\) frantically preparing themselves for compliance\. But is this ever going to happen, by 5 March 2024, in light of the robust opposition and resistance to any change which may as much as undermine the monopolistic positions of the likes of Apple, Google, Microsoft, Meta, Amazon and Tiktok? Of course, none of these tech giants are European, and it is just not in the American, or Chinese, DNA, to have to suffer so much interference from a state\-owned entity like the European commission, even for the sake of allowing a higher degree of competition and letting new players enter the market\. So, what, exactly, is going on? ## Products - [Trademark watch](https://crefovi.com/product/trademark-watch/): £199 excluding VAT per year \