Protection of trade secrets and craftsmanship: what is in the works?

Protection of trade secrets

In the legal field, craftsmanship is usually referred to as ‟know-how” or ‟trade secrets”. Unlike trademarks, copyright, designs and patents, trade secrets – which are an integral part of the creative strategy of 75 percent of companies in the European Union (‟EU”) – do not currently benefit from strong protection granted by a harmonised and…

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Hip-hop & film stars to market fashion & luxury products: is this for real?

market fashion & luxury products

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike…

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Stock options and luxury: a realistic combination?

Stock options and luxury

Since the beginning of the 1990s, listed companies specializing in the luxury and fashion sector have largely favored the subscription of stock options by their CEOs, their artistic directors and all. other employee occupying top management positions. Thus, according to Option Finance, the remunerations of the two CEOs of LVMH and L’Oréal in 2001 were…

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