Lawfully Creative | Juliette Espinasse Dubois, from July of St Barth, explains her trajectory in the perfume world

Lawfully Creative | Juliette Espinasse Dubois, from July of St Barth, explains her trajectory in the perfume world
‟Lawfully Creative” podcast

 
 
00:00 / 45:34
 
1X
 

About the show

Juliette Espinasse DuboisThe podcast ‟Lawfully Creative” is a series of intimate and honest conversations hosted by Annabelle Gauberti, the founding and managing partner of London and Paris-based law firm Crefovi, which focuses on advising the creative industries. Annabelle talks with artists, policy makers and professionals in the creative industries – to hear their stories, what inspires their creations, what decisions changed their careers, and what relationships influenced their work. Produced by Crefovi.

Subscribe

Catch-up with our original shows on iTunes, Spotify, DeezerStitcherYouTube, Patreon, Google PodcastsSoundcloud, CastboxTuneIn, Breaker, RadioPublic, Anchor, Pocket Casts, PlayerFM, iHeartRadio and Overcast, every month.

Episode n. 13: Juliette Espinasse Dubois, from July of St Barth, explains her trajectory in the perfume world

Juliette Espinasse DuboisJuliette Espinasse Dubois, founder and creative director of French perfume house July of St Barth, is a determined autodidact who uses her creativity and honed marketing skills to single-handedly cut herself a slice, in the mega-millions euros’ generating perfume market. How does this new kid on the block managed to do this, in only 6 years? Which knowledge and network does she leverage and tap in, in order to add new fragrances to her perfume’s house portfolio, and to open new retail points around the world?

20 January 2020 – Juliette Espinasse Dubois met Crefovi’s founding and managing partner, and Lawfully Creative’s founder and editor, Annabelle Gauberti, at the hotel Majestic Champs Elysées in Paris, in order to discuss her trajectory in the perfume industry, both as a keen collector and buyer of rare fragrances, and as a owner of the new French perfume house July of St Barth. Listen to the lowdown, from Juliette, on the elitist world of fragrance’ makers and sellers, as well as her plans to grow and nurture her new brand July of St Barth into one of the most sought-after niche perfume brands on the French market, in this entertaining and chatty ‟Lawfully Creative” podcast!

Rate

Please do leave a review and rating about the podcast ‟Lawfully Creative”, to encourage others to discover our curated content.

A global network

Clients praise Crefovi’s lawyers for their responsiveness & ability to understand the technical, business and legal aspects of each commercial transaction and come back, deal after deal, to be advised by them.

While London and Paris based, we routinely work across borders. The vast majority of our engagements are multi-jurisdictional. We are used to working in multinational teams, and rely on our network of specialist lawyers for support in other jurisdictions.

The team has therefore established an extensive international network of creative industries’ contacts and a close association with other specialist lawyers worldwide. Our history of successes in high profile, politically sensitive matters reflects an ability to act swiftly and with the utmost discretion.

Indeed, Crefovi’s lawyers are very well connected in the world of the creative industries, attending, and participating to discussion panels at, on a regular basis, each session of the professional trade shows such as CESWeb SummitDLD & Slush, Midem, as well as the Cannes film festival and EFM and the Berlinale.


Crefovi regularly updates its social media channels, such as Linkedin, Twitter, Instagram, YouTube and Facebook. Check our latest news there!


Your name (required)

Your email (required)

Subject

Your message

captcha

How to make your fashion brand lawfully omnichannel? | Crefovi at Pure fashion trade show

[twitter url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” style=”horizontal” source=”Crefovi” hashtag=”Crefovi”]

[twitter_follow username=”crefovi” language=”en” align=”left” float=”left”]

[fblike url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” style=”button_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”]

[fbshare url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” type=”icon_link” float=”left” width=”100″]

[linkedin_share url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” style=”right” float=”left”]

[pinterest url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” count=”vertical” float=”left” use_post=”true”] [divider]

Crefovi strikes back with presentation on how to make your fashion brand lawfully omnichannel at Pure trade show on 26 July 2016, attended by trade show goers and press.[hr]

 

Annabelle GaubertiHow to make your fashion brand lawfully omnichannel?, founding partner of London fashion law firm Crefovi, presented a talk on the legal stuff to think about, when a fashion business wants to go omnichannel and, in particular, to launch e-commerce functions on its website. This presentation was delivered at Pure, the top bi-annual fashion trade show in London. 

Check out here our slides! 

How to make your fashion brand lawfully omnichannel? from Annabelle Gauberti 

[divider_flat]

[twitter url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” style=”horizontal” source=”Crefovi” hashtag=”Crefovi”]

[twitter_follow username=”crefovi” language=”en” align=”left” float=”left”]

[fblike url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” style=”button_count” float=”left” showfaces=”false” width=”450″ verb=”like” font=”arial”]

[fbshare url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” type=”icon_link” float=”left” width=”100″]

[linkedin_share url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” style=”right” float=”left”]

[pinterest url=”https://crefovi.com/media-coverage/how-to-make-fashion-brand-lawfully-omnichannel/” count=”vertical” float=”left” use_post=”true”]

[divider_flat]

[box type=”info” style=”rounded” border=”full”]Crefovi
Tel: +44 20 3318 9603
[/box]

Your name (required)

Your email (required)

Subject

Your message

captcha

Intellectual property in the fashion industry conference 2015 | IPKat

[linkedin_share url=”https://crefovi.com/events/intellectual-property-in-the-fashion-industry-conference-2015/” style=”none”]

[twitter_follow username=”Crefovi” language=”en”]

[twitter url=”https://crefovi.com/events/intellectual-property-in-the-fashion-industry-conference-2015/” style=”horizontal” source=”Crefovi” related=”Crefovi” hashtag=”#Crefovi” float=”left”]

 

[button link=”http://www.clt.co.uk/media/686806/CF118274_2015-09-09.pdf” size=”medium” color=”silver” window=”yes”]Check agenda here[/button]

[divider]

Crefovi partners up with IPKat to present cutting-edge one-day intellectual property in the fashion industry conference 2015: tailored advice from experts in the world of IP law and fashion.[hr]

Intellectual property in the fashion industry conference 2015On 22 October 2015 in London, Annabelle Gauberti, founding partner of Crefovi, presented a (hopefully!) entertaining and engaging talk on “lawyering in the fashion sector and the work of the international association of lawyers for creative industries (ialci)“. During this training day, she provided many examples of her day-to-day practice for fashion and luxury businesses, both on the contentious and non-contentious side.

Very topical and relevant questions were being asked by conference-goers to her, in particular on the scope and function of interim injunctions in France, on forum shopping and the advantages conferred by the ECJ ruling “Pinckney” in relation to IP infringement over the internet, etc. 

The IPKat even published a charming review of Annabelle’s talk, in its prestigious pages, and Jeremy Phillips, the IPKat himself, moderated with grace and panache the whole conference on 22 October 2015. 

We, at Crefovi, had the opportunity to meet great in-house IP practitioners, during this conference, as well as to hear pearls of wisdom from Melissa Clarke, Deputy judge at the Intellectual property Enterprise court at the Royal Court of Justice in London, which was a treat! 

 

[button link=”http://www.clt.co.uk/media/686806/CF118274_2015-09-09.pdf” size=”medium” color=”silver” window=”yes”]Check agenda here[/button]

[divider_flat] [linkedin_share url=”https://crefovi.com/events/intellectual-property-in-the-fashion-industry-conference-2015/” style=”none”]

[twitter_follow username=”Crefovi” language=”en”]

[twitter url=”hhttps://crefovi.com/events/intellectual-property-in-the-fashion-industry-conference-2015/” style=”horizontal” source=”Crefovi” related=”Crefovi” hashtag=”#Crefovi” float=”left”]


[divider_flat]

[box type=”info” style=”rounded” border=”full”]Crefovi
Tel: +44 20 3318 9603
[/box]

Your name (required)

Your email (required)

Subject

Your message

captcha

Fashion law is becoming a ridiculously profitable industry | AFP

[linkedin_share url=”https://crefovi.com/media-coverage/fashion-law-becoming-ridiculously-profitable-industry/” style=”none”]

[fbshare url=”https://crefovi.com/media-coverage/fashion-law-becoming-ridiculously-profitable-industry/” type=”button”]

[fblike url=”https://www.facebook.com/Crefovi” style=”standard” showfaces=”false” width=”450″ verb=”like” font=”arial”]

[twitter_follow username=”Crefovi” language=”en”]

[twitter url=”https://crefovi.com/media-coverage/fashion-law-becoming-ridiculously-profitable-industry/” style=”horizontal” source=”Crefovi” related=”Crefovi” hashtag=”#Crefovi” float=”left”]


[divider]

Long considered “too fluffy” for serious lawyers, fashion law has emerged in recent years as one of the most lucrative – and occasionally absurd – new battlegrounds for the legal profession.

 [hr]

fashion law, crefovi, law of luxury goods, luxury law, litigation, Annabelle GaubertiRead this gritty article on the rise and ascent of fashion law, concocted by AFP journalist Eric Randolph. This article was published in many magazines around the world, in particular in Business Insider. 

Annabelle Gauberti, founding partner at London fashion and luxury law firm Crefovi and president of ialci was interviewed for this article and quoted many times in it.

 

Long considered “too fluffy” for serious lawyers, fashion law has emerged in recent years as one of the most lucrative -– and occasionally absurd -– new battlegrounds for the legal profession.

For example, a blink-and-you-miss-it shot of a basketball with what looked like Louis Vuitton symbols on it appeared for just one second in a Hyundai commercial shown during the 2010 Super Bowl in the United States.

But that was enough for the French luxury label to take Hyundai to court, claiming its trademark had been “diluted”. To the amazement of many, the court agreed. One expert – lawyer and New York University lecturer Charles Colman – calls it “probably the most unfortunate legal decision of the past five years.”

Louis Vuitton followed up with a similar suit against the makers of Hollywood comedy “The Hangover Part 2” because a character played by Zach Galifianakis at one point carries a fake LV handbag and mispronounces their name “Lewis Vee-ton”.

That case was thrown out -– on the grounds that artistic expression is protected by the US constitution –- but an appeal is ongoing.

Such lawsuits are the more extreme by-products of a burgeoning love affair between the fashion and legal industries.

Other high-profile cases include: The ongoing litigation by Converse against 31 competitors for allegedly ripping off its iconic sneaker; pop star Rihanna’s successful action against Topman for putting her face on one of its T-shirts; and the landmark 2012 case in which Christian Louboutin won the exclusive right to make shoes with a red sole.

With the global luxury market valued at $985 billion (730 billion euros) by Boston Consulting Group — and set to grow to $1.18 trillion by 2020 — the only surprise is that lawyers have taken so long to take a direct interest.

“Entertainment law and sports law have become accepted terms with their own specialist courses in most law schools,” says Colman.

“But there are still only five courses in fashion law in the United States, even though the amount of money involved dwarfs that of entertainment.

“There’s no defensible reason except that fashion is perceived as a frivolous subject,” he adds.

Across the globe, that is changing as lawyers recognise the vital role they can play in protecting the fashion sector’s fragile illusion of exclusivity from the reality of mass marketing.

“Haute couture is brand-building. The real money is made selling 40-euro nail varnish and 100-euro perfumes,” says Annabelle Gauberti, who left one of the biggest law firms in London to set up her own practice specialising in luxury law (“droit du luxe”).

“In the early 2000s, my old bosses used to tell me there’s no money in fashion -– stick to banking or energy,” she says. “They thought fashion was too fluffy, but they were wrong. The time is ripe for the luxury industry. It is making monstrous fortunes.”

A major driver has been the explosion in demand for luxury goods from the Middle East, South America and Asia -– forcing fashion houses to seek new investors, manage intricate overseas deals and battle the vast wave of cheap knock-offs flooding the market.

“The industry became much more international and much more complex. That meant a lot more work for lawyers,” says Gauberti, adding that the 2008 financial crash also left a lot of lawyers out of work and looking for new opportunities.

The seeds of the current luxury boom go back to the 1980s when a new generation of ruthless businessmen muscled their way into the stuffy, closeted world of French haute couture.

The pampered dynasties that ran fashion houses were ill-prepared for men like Bernard Arnault, the engineering tycoon who exploited a family feud in the Louis Vuitton Moet Hennessy (LVMH) group to seize a controlling stake and purge the original owners.

People like Arnault and François Pinault -– whose Kering conglomerate used a construction fortune to buy up Gucci and other designer labels -– transformed the industry into retailing behemoths.

“Arnault and Kering shifted the emphasis of high-end labels from couture to merchandising,” says Colman. “They dramatically increased the amount of money at stake. That’s why these companies now take such an aggressive stance on their trademark rights.”

But the emerging field of fashion law is not just about suing competitors.

The advent of e-commerce, social media and smartphones has raised important new legal issues for fashion companies, says Lois Herzeca, who set up the fashion retail and consumer products practice group at the Gibson-Dunn law firm in New York and teaches at the University of Pennsylvania.

“For the millennial generation of law students, it’s all about the merging of entertainment, fashion and technology,” she says. “That implicates many areas of evolving law. Fashion retailers suddenly have to worry about things like data privacy.”

Rapid changes are testing the law. Mergers become a lot more complex when you buy online companies rather than bricks-and-mortar stores. New technologies like 3D printing threaten to up-end questions of intellectual property.

All of which is underpinned by the seemingly unlimited piles of cash involved.

“The fashion houses have managed to create an image that they are super selective -– that you are buying into a dream,” says Gauberti. “It’s a myth of course, but that’s why there’s no limit to its growth.”

 

[button link=”https://www.businessinsider.com/afp-law-gets-fashionable-as-labels-learn-to-love-litigation-2014-11?IR=T” size=”medium” color=”silver” window=”yes”]Read article here[/button] [divider_flat]

[divider_flat] [linkedin_share url=”https://crefovi.com/media-coverage/fashion-law-becoming-ridiculously-profitable-industry/” style=”none”]

[fbshare url=”https://crefovi.com/media-coverage/fashion-law-becoming-ridiculously-profitable-industry/” type=”button”]

[fblike url=”https://www.facebook.com/Crefovi” style=”standard” showfaces=”false” width=”450″ verb=”like” font=”arial”] [twitter_follow username=”Crefovi” language=”en”] [twitter url=”https://crefovi.com/media-coverage/fashion-law-becoming-ridiculously-profitable-industry/” style=”horizontal” source=”Crefovi” related=”Crefovi” hashtag=”#Crefovi” float=”left”]

[divider_flat]

[box type=”info” style=”rounded” border=”full”]Crefovi
Tel: +44 20 3318 9603
[/box]

Your name (required)

Your email (required)

Subject

Your message

captcha

BBC World service business report: Nike’s Converse law suit against competitors

BBC World service business report: Nike’s Converse law suit against competitors
BBC

 
 
00:00 / 3:25
 
1X
 

About this podcast

BBC world serviceCrefovi’s founding partner, Annabelle Gauberti, was interviewed by the BBC World Service on Nike’s Converse law suits filed against 31 of its competitors on 14 October 2014.

Watch the interview, by the BBC World Service, here, to learn more about trademark, trade dress and copyright infringement, under US law.

Can Converse and Nike successfully enforce their intellectual property rights and ownership rights on the look and form of the ‟Chuck Taylor” shoe?

How can they prove that these design and look belong to them and are not ‟generic”?

Do they have a fair probability of success, at these trials?

You will have answers to these questions by watching this interview!

In addition, if you want to know more about your legal rights, as a fashion designer, global brand, distributor, agent or competitor, don’t hesitate to contact us.

Subscribe

Catch-up with our original shows on iTunes, Spotify, DeezerStitcherYouTube, Patreon, Google PodcastsSoundcloud, CastboxTuneIn, Breaker, RadioPublic, Anchor, Pocket Casts, PlayerFM, iHeartRadio and Overcast, every month.

Rate

Please do leave a review and rating about the podcast ‟Lawfully Creative”, to encourage others to discover our curated content.

A global network

Clients praise Crefovi’s lawyers for their responsiveness & ability to understand the technical, business and legal aspects of each commercial transaction and come back, deal after deal, to be advised by them.

While London and Paris based, we routinely work across borders. The vast majority of our engagements are multi-jurisdictional. We are used to working in multinational teams, and rely on our network of specialist lawyers for support in other jurisdictions.

The team has therefore established an extensive international network of creative industries’ contacts and a close association with other specialist lawyers worldwide. Our history of successes in high profile, politically sensitive matters reflects an ability to act swiftly and with the utmost discretion.

Indeed, Crefovi’s lawyers are very well connected in the world of the creative industries, attending, and participating to discussion panels at, on a regular basis, each session of the professional trade shows such as CESWeb SummitDLD & Slush, Midem, as well as the Cannes film festival and EFM and the Berlinale.


Crefovi regularly updates its social media channels, such as Linkedin, Twitter, Instagram, YouTube and Facebook. Check our latest news there!


Your name (required)

Your email (required)

Subject

Your message

captcha

image_pdfimage_print