Lawfully Creative | Malcolm Gaskin, British advertising veteran

Lawfully Creative
Lawfully Creative
Lawfully Creative | Malcolm Gaskin, British advertising veteran
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Malcolm Gaskin has had a highly creative, and productive, career in advertising, by bringing about some of the most impactful, witty and memorable global advertising campaigns of the 80s and 90s, in his roles as art director or designer.

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How to sell your US fashion products in Europe, at high margins?

In the globalisation age, fashion and luxury brands aspire to doing business everywhere, servicing their retail clients on each continent. Yet, trade and geographical barriers are still in place, and even increased during the inward-looking Trump era, in the US, and Brexit transition, in the UK, making smooth and seamless fashion and luxury purchase transactions…

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How to remedy a breach of license which term is overran?

In the creative industries, many intellectual property rights, such as copyright, trademarks, registered designs and patents are subjected to licenses, in order for right owners and creators to monetize such rights. However, things do not always go smoothly during and after the term of the licensing agreement, between the licensor and the licensee. Therefore, what…

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Cancel culture: how the creative industries should ride out the storm

Cancel culture is upon us. This is what we are currently being told by British and French mass media, who have finally caught up with the content of the latest, and first non-fictional, book ever published by acclaimed, yet heavily criticised, American author Bret Easton Ellis, ‟White”. The polemic rages on both sides of the…

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