
The main characteristic of a luxury company is the importance of its brand’s value. This is by far the most crucial asset of a luxury business. It is due to the extreme concentration of intangibles that such brand embodies.
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Since the beginning of the 1990s, listed companies specializing in the luxury and fashion sector have largely favored the subscription of stock options by their CEOs, their artistic directors and all. other employee occupying top management positions. Thus, according to Option Finance, the remunerations of the two CEOs of LVMH and L’Oréal in 2001 were…