Trademark litigation

Since trademarks are frequently one of the most important intellectual property assets a company owns, clients rely on the ‟Trademark litigation” team of Crefovi to clear and register their brands. Crefovi also supports clients in protect those brands from being infringed, diluted or abandoned.

Trademark litigationTrademark counseling and litigation

Crefovi, and its team of trademark lawyers, have vast experience helping companies protect valuable goodwill built up in their brands. Crefovi handles a wide variety of trademark litigation, including those related to:

  • trademark infringement/unfair competition;
  • false advertising;
  • online infringement;
  • cybersquatting and domain name issues;
  • merchandising and licensing disputes;
  • trade dress infringement;
  • dilution;
  • counterfeiting, and
  • border-seizure procedures.

Crefovi and its team of trademark lawyers, litigate, arbitrate and mediate trademark infringement, unfair competition, false advertising, cybersquatting, and breach of contract claims involving trademarks and/or trade dress issues.

The team ‟Trademark litigation” of Crefovi has extensive experience prosecuting trademark applications and maintaining and policing trademark portfolios throughout the world. The group also routinely prepares a wide range of trademark-related contracts, including licenses, co-existence agreements and settlement agreements.

False and misleading advertising

The law firm Crefovi represents clients in a wide variety of matters before the courts, regulatory agencies and review boards, involving claims of false advertising, deceptive packaging and similar issues. The team of the law firm Crefovi provides review and recommendation services to its clients regarding proposed advertising claims, to help minimise the risk of a false advertising claim, as well as assistance with claim substantiation and documentation.

Worldwide prosecution and portfolio management

With the firm’s European presence, and a dedicated global network of local counsels, the lawyers of Crefovi are able to step in and immediately manage a client’s worldwide trademark portfolio through the entire prosecution process, including clearances, filing oppositions, maintenance, monitoring, and enforcement. Crefovi’s offices handle trademark prosecution and litigation work for a large number of national and international clients in the retail, manufacturing, financial services and technology sectors.

A global network

Clients praise Crefovi’s lawyers for their responsiveness & ability to understand the technical, business and legal aspects of each matter in relation to trademark litigation, and come back, matter after matter, to be advised by them.

While London and Paris based, we routinely work across borders. The vast majority of our engagements are multi-jurisdictional. We are used to working in multinational teams, and rely on our network of specialist lawyers for support in other jurisdictions.

The team has therefore established an extensive international network of intellectual property law contacts and a close association with other specialist lawyers worldwide. Our history of successes in high profile, politically sensitive matters reflects an ability to act swiftly and with the utmost discretion.


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