
The main characteristic of a luxury company is the importance of its brand’s value. This is by far the most crucial asset of a luxury business. It is due to the extreme concentration of intangibles that such brand embodies.
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The luxury goods and creative industries market continues to outperform the wider European economy, growing at 13 percent between 2009 and 2010, and 10 percent between 2010 and 2011. In this thriving environment, the high-end segment of European design household and office equipment, furniture and furnishing has, with other luxury goods and creative industries, truly…