Protection of trade secrets and craftsmanship: what is in the works?

Protection of trade secrets

In the legal field, craftsmanship is usually referred to as ‟know-how” or ‟trade secrets”. Unlike trademarks, copyright, designs and patents, trade secrets – which are an integral part of the creative strategy of 75 percent of companies in the European Union (‟EU”) – do not currently benefit from strong protection granted by a harmonised and…

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Hip-hop & film stars to market fashion & luxury products: is this for real?

market fashion & luxury products

Yes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike…

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