Hip-hop & film stars to market fashion & luxury products: is this for real?

market fashion & luxury productsYes! It happens more & more frequently that celebrities & entertainers market fashion & luxury products. And stars love it, as it compliments nicely their revenues from their entertainment activities & allow them to reach a wider audience. What are the advantages & pitfalls of marketing through celebrities & music bands? How do you strike such deals, in practice?
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