Ben & Jerry’s v Unilever: legal challenge based on the acquisition agreement after disagreement on Israel

The post-acquisition honeymoon phase is definitely over, between Ben & Jerry's and its parent company Unilever. The ineluctable fallout had been bubbling below the surface for some time. This is a clear message that ‟status quo” positions, on very serious political issues such as human rights' and international law breaches by Israel in Palestine, are no longer acceptable, both to companies' boards of directors, brand fans and customers. While the old guard and conservative lobbies try to deny this fact, the Ben & Jerry's v Unilever legal cases will hold bullies and merely profit-driven management accountable, and force them to change. In the long-run.