Private equity goes to Hollywood: when investing in media content production became hype

Private equity goes to HollywoodEven in a downturn, private equity money picks Hollywood as a smart bet. Investment firms now view star-driven production banners (and major soundstages) as a long-term play in a crowded content marketplace. How did this happen? Why the sudden change of heart, since finance people had previously always viewed investing in media content production a very risky bet, at best? Is this ‟all in” investment strategy in media content production, implemented by private equity funds, financially sound?
To access this post, you must purchase Enroll into Crefovi's subscription or Enroll into Crefovi's assistance. Enroll and get 1 day free trial before committing!
Posted on by