Trademark watch

Description

Buy your trademark watch here

To develop your competitiveness, build an intellectual property asset portfolio, and differentiate yourself from your competitors, protect your business by carrying out a trademark watch with the support of Crefovi’s expert and dedicated lawyers, after having filed your trademark or logo with the United Kingdom Intellectual Property Office (“UK IPO”).

A trademark or logo is a distinctive sign allowing you to differentiate your products, services, and entrepreneurial identity from those of your competitors. A trademark or logo is an intangible asset and part of your company’s assets, which can be valued, sold on a temporary basis (through a licence) or permanently (through an assignment of rights). They are major assets for your company’s competitiveness and its industrial and marketing strategy — which is why they must be protected.

Thus, if a third party attempts to appropriate and/or use your trademark or logo without your prior consent, you will have at your disposal the strongest and most effective means of defending and protecting your intellectual property rights, to obtain the rapid and permanent cessation of the infringement of your trademark or logo.

A registered trademark or logo grants you the following rights:

• an exclusive monopoly over the use of the trademark or logo;

• the ability to take action against acts of infringement;

• the ability to oppose applications for similar or identical trademarks; and

• the ability to monetise your trademark or logo by licencing it or assigning the rights.

Why a trademark watch?

After filing a trademark, you acquire the right to take action against any subsequent filing of a similar or identical trademark or logo for the same goods and services.

Since the UK IPO does not check the availability of a trademark at the time of filing, it is essential to ensure yourself that later filings do not infringe upon your rights. Crefovi provides you with a monthly trademark watch report, assigning risk levels to each similar trademark or logo.

Entrust your trademark watch to Crefovi

With the support of our dedicated lawyers, experts in intellectual property, carrying out a trademark or logo watch becomes:

1. Simple: just fill out an online questionnaire about your trademark or logo; no letters to send; electronic signature for all your documents;
2. Tailored: you receive your monthly trademark watch reports, in which the detected trademarks are classified by the level of risk they pose to your trademark (trademark “wording,” product and service classes, etc.);
3. Secure: our lawyers set up continuous trademark watch. We handle all communications with the INPI and other intellectual property offices until the completion of the trademark watch service;
4. Guided: you are supported at every stage of your trademark or logo watch by our expert lawyers, who are available to answer any questions, reachable in writing or by phone, for personalised follow-up of your file;
5. Transparent: you can delegate with complete confidence to a team of Paris-based lawyers; competitive flat fees; commitment to deadlines;
6. Fast: within 48 hours, your trademark watch request is implemented, and the results are drafted, finalised, and then sent to you once a month in the form of monthly watch reports (timeframe calculated from receipt of the complete file, confirmed as compliant by your lawyer), and
7. Cost-effective: our package, with transparent pricing, is tailored to your needs (£199 excluding VAT per year).

Premium support

£199 excluding VAT per year

• Review and processing of your file by a lawyer;

• Monthly trademark watch for 1 year;

• Monthly trademark watch reports;

• Assignment of risk levels;

• Support by email and telephone;

• Processing of your file within 48 hours and delivery of your monthly trademark watch reports, in which the detected trademarks are classified by the level of risk they pose to your trademark (timeframe calculated from receipt of the complete file, confirmed as compliant by your lawyer), and

• Complimentary Crefovi assistance for 30 days (then £129.90 excluding VAT/month).

How does a trademark watch work?

Trademark watch consists of automatic monitoring, carried out by our software, of the trademark registration databases for UK and European trademarks, as well as international trademarks designating the UK territory.

Each month, you receive a watch report listing similar or identical trademarks that have been filed in the UK. It also includes the relevant product and service classes, the name of the applicant, and an indication of the level of risk associated with the filing.

A trademark appears similar or identical: how can I protect my trademark?

You must first ensure that you have the right to take action to defend your trademark. This means checking the similarity of the goods and services with those of the infringing trademark, as well as the degree of alphabetical and phonetic resemblance between the two marks.

In the event of a potential conflict, you have several courses of action: an amicable action (sending a cease-and-desist letter) or an administrative action (filing an opposition).

You can therefore oppose the registration of the new trademark. If it is a UK trademark, you have two months from the filing date published in the UK IPO’s online Trade Marks Journal. For international registrations designating the UK, you have two months from the publication in the Word Intellectual Property Office (‟WIPO”) Gazette of International Marks.

Finally, if the deadline has passed, it is still possible to bring a trademark infringement action against the use of your trademark. From the moment you became aware of the infringing acts, you have five years to take action before the competent judicial court.

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