What does 2015 hold in store for the art world? As 2014 draws to a close, the magazine Private Art Investor spoke to 15 key figures in the art world to discover their predictions and preoccupations for the coming year.
Annabelle Gauberti, founding and managing partner of Crefovi, was interviewed by the Private Art Investor, to give her predictions for the art world in 2015.
Here is an extract from Annabelle’s interview and below the link to the full article published by the Private Art Investor.
‟A trend that I am seeing a lot, these days, is that art entrepreneurs are approaching me to launch some art-tech websites, in the same vein as The Art Stack, Articheck, Paddle8, Saatchi Art and Vastari.
I am advising some entrepreneurs who want to replicate the success of fashion/tech startups, such as Gilt (flash sale website), Net-a-porter, my-wardrobe.com, etc.
While it is astute to position oneself on this art/tech segment, I foresee that those entrepreneurs will have to realise that they need to ensure that their websites and service offerings are compliant with various types of rules such as the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the update guidance on the use of cookies from ICO.
Purchasing art services or products is an expensive activity and I think that the courts will be much more stringent with those art-tech companies, to make sure that they adequately comply with rules relating to consumer protection and the use of cookies, than with fashion-tech companies which sell garments for – say – GBP30 a pop.
I am under the impression that my clients and prospects, all art entrepreneurs, have not really understood what is at stake here, and are sometimes willing to take large legal risk without even understanding those risks and legal exposure they are subjecting themselves to.
For example, many art entrepreneurs want to do away with setting out some strong terms and conditions of sale on their art websites, without realising that this is in total breach with the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
You can read more about this point in paragraph C (Practical applications of the new EU consumer contracts regulations for the art sector) in my article.
I therefore expect some rising litigation in respect of all these art websites in 2015, because, to put it bluntly, they do not know what they are doing and they do not seek appropriate prior legal advice to remedy to these breaches”.
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